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Here's what the city of New Orleans is giving the NFL for Super Bowl 2024

New Orleans offered up to $800,000 in tax rebates to the National Football League to host Super Bowl 2024, part of an incentive package that also included security and police escorts for players, owners and some event sponsors free of charge, according to documents released Wednesday (May 30).

The Greater New Orleans Sports Foundation has declined to release the entire bid offer to the NFL. But under a public record request, New Orleans city government released its portion of the offer. 

The National Football League typically demands that its entities be tax exempt for bringing the Super Bowl to a host city. New Orleans offered rebates on city taxes capped at $800,000 for "qualifying purchases" from local businesses. 

Other parts of the offer include:

Clean zone ordinances to limit advertising and commercial activities to NFL-authorized activities for 10 days leading up to the Super Bowl week and the actual week of the championship game.

New Orleans will also cover all costs for police, fire safety and EMS services at the Superdome and connected festivities and events. This includes:

The city's 2024 offer points to the last time New Orleans hosted the Super Bowl, in 2013, when a report estimated the game had a $480 million economic impact on the city. That University of New Orleans Study was done at the request of the city's host committee.

But city government apparently saw little of that reported spending in terms of a net gain. Then-Mayor Mitch Landrieu said in June 2014 that the city's general fund got only $500,000 from the big game, "barely breaking even for the army of police, fire, EMS, sanitation, public works, permitting and other city employees who work day in and day out to make sure everything went off without a hitch."

Landrieu said then most of the money went to the state and others.

For that Super Bowl, an additional $305 million was poured into renovating the aging Louis Armstrong International Airport terminal. The city's new billion-dollar terminal is expected to open next year, well before the 2024 game.

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